Tuesday, November 07, 2006

THE AFRICAN GAME




Yep ..dans son relax..all she knows is that she gotta work..doesn't matter if it's puma or a 99cents shopping bag...la vie ..perception is not and is at the same time everything!!



Babyfoot..ndeysane...lol!




Puma is in the hizzy!



That's for sure..African peeps are obsessed with soccer in particular.



Even though we all are from # areas of our beloved continent..Im sure that we can all attest to the the fact that during the FIFA or any other great soccer tournament ..the streets are emptied..people rush home after work or school...


The brand Puma had the great idea to raise awareness of poverty through sport by enlisting the nigerian directorAndrew Dosunmu and the writer Knox Robinson to celebrate Africa's love story with soccer.

Great concept ..great idea!

The book is available at Amazon.com and I'm sure @ Barnes & Nobles (my fav' book store)




Djaa African does love Soccer:)
Eyee Wayee:)

3 comments:

NEW YORK VIBES said...

I'm about to bless your page with a comment yes! This camapign is wicked Puma's marekting/ad agency really brought out the love affair with Africa and soccer! What I love about it is the raw vivid appeal-Its how "football" is known to ppl back home!! nice big up! yes..

NEW YORK VIBES said...

I'm about to bless your page with a comment yes! This camapign is wicked Puma's marekting/ad agency really brought out the love affair with Africa and soccer! What I love about it is the raw vivid appeal-Its how "football" is known to ppl back home!! nice big up! yes..

NEW YORK VIBES said...
This comment has been removed by a blog administrator.