Tuesday, January 22, 2008

THE GREEN DIAMOND BRACELET CAMPAIGN BY RUSSELL & KIMORA SIMMONS , THE GREEN INIATIVE JEWELRY COLLECTION!!


The green bracelet for $125

I like this piece, it's cute


Okay..



Russell & kids in Botswana





Miss Bee wearing the green bracelet





TI , King of crunk doin' a girly green..lol nonn it's cute... u can wear it..lol



Naomi wearing the green bracelet, model stylo


Eva the diva, the real America Next Top Model Champ':)

Yesay!!!! So...., inspired by a trip in SA & Botswana where Russell got the chance to encounter young people who work in diamond mines, understand their conditions and see first hand how tough a job it is...Russell and Kimora decided to create a non profit organization called the :
The Diamond Empowerment Fund...so basically they have a collection of jewelry that they call "conscious jewelry"..i like that:)
It's according to them:" a unique combination of modern, traditional and inspirational hip-hop inspired jewelry in stainless steel, green rubber and diamonds" of course the prices are high , from 250$-80,000$..but but ...people like u and I can buy the green bracelet, and take this 50%of the net profit of the sales will go directly to empowering young peeps from Botswana & SAfrica....
I haven't seen much ads about this, but I thought it was worthy of being mentioned...
Here's the webbie:

Also wanted to say that apart from that bracelet they have other items and 25% of those sales will go toward empowering our peeps.....

Djaaa we can produce the diamond, wear the diamond, and thank our African peeps who sweat for it :)
Eyeee Wayeeeee:)

1 comment:

The Peace Blogger said...

Great initiative and really great stuff, look really nice already bought 2 on the net....
Everything you buy and something is giving back home is worthy....

Proud to be African (Gabon)